I am really fond of storytelling when it comes to marketing materials on any product or service. I do come across a lot of them and I fondly read them. Here is an example of a story on a packet of popcorn. A lot of companies intertwine some sort of a narrative to engage in a personal connection with the customer and for them to feel good about it or to convey why they do what they do. It’s interesting.
Here’s another one that I’ve seen in the past that I recollect now. It’s about a Biryani brand having this story all over. They say that some archaeologist discovered this special recipe during an excavation and that it’s the one being given to the customer, so as to generate a special or privileged feeling in the minds of the recipients. Although it brings a giggle on my face whenever I come across such stuff, but hey, stories are fun to skim through and they’re an integral part of brand concept building these days. : )