to the mountains

An old saying goes by the note that everyone would like to live on top of the mountain, but all the experience, joy, and growth would be acquired in the process of climbing the mountain.

“Which is more important?” asked Big Panda, “the journey or the destination?” “The company,” said Tiny Dragon.

Quoted from a cartoon that I saw online

brand storytelling

I am really fond of storytelling when it comes to marketing materials on any product or service. I do come across a lot of them and I fondly read them. Here is an example of a story on a packet of popcorn. A lot of companies intertwine some sort of a narrative to engage in a personal connection with the customer and for them to feel good about it or to convey why they do what they do. It’s interesting.

“Storytelling” on a packet of popcorn

Here’s another one that I’ve seen in the past that I recollect now. It’s about a Biryani brand having this story all over. They say that some archaeologist discovered this special recipe during an excavation and that it’s the one being given to the customer, so as to generate a special or privileged feeling in the minds of the recipients. Although it brings a giggle on my face whenever I come across such stuff, but hey, stories are fun to skim through and they’re an integral part of brand concept building these days. : )

Story of “Behrouz Biryani”

fortitude

Impatience leads to resistance. Trust in divine timing.

“Patience is the calm acceptance that things can happen in a different order than the one you have in mind.”

― David G. Allen
An old decor theme I tried few years back.

Rainbow metaphor

Everybody views rainbows differently. The person right next to you is seeing it from a set of water droplets that are different from the water droplets that are creating the rainbow you see. As a philosophical extension to this theme, people’s perspectives also work in the same way. Every soul is different and have disparate ways of contemplation and seeing things. Coexistence and empathy is needed more than ever.

“Rainbow Metaphor” – Illustration by The Border of a Mind Studios.

Jordyn’s stories

I came to know about this new filmmaker on the block Jordyn Dunseath through one of Peter Mckinnon‘s film making competitions and I’m impressed by the soulfulness and art in her way of storytelling. Impressed by the way they’re crafted with a lot of passion. When somebody gives his / her heart and soul into something, that’d be felt in the work of art. God bless! I see a good future ahead.

bird’s eye.

I always have this fantasy of flying high up in the air and having a bird’s eye view of places. I had numerous childhood dreams of just flying about in the sky freely like birds. As a natural extension of that, I’m an ardent appreciator and passionate admirer of aesthetic drone footages, be it video or aerial photographs. Philosophically also, I have this sort of unassertive frame of mind and view that if we always take a broader and eclectic view of any issue or hurdle or pleasure or any gifts of destiny, it allows us to keep ourselves grounded and calm and we can arrive at solutions much more easily. Broadness and narrowness are diametrically opposite poles in visuals and also really in life. (Remember “Mind Magnet” ? )

To experience what I’m relating to, disconnect from what you’re doing now, plug in headphones, and take a peek at this! Grateful for your glance and time. Keep reading!

From “Ambient”